Below is our coverage of Day 3 of Search Engine Strategies (SES) Chicago 2007:

1. Managing Automated PPC Bid Management
2. Your Marketing Program in Context
3. Managing PPC for Multiple Clients
4. Calling All Clicks: PayPerCall and You
5. CSS, AJAX, Web 2.0 & Search Engines
6. Last Minute Holiday Search Tactics
7. PPC Advertising on Influential Blogs and Social Media
8. SEM Pricing Models

Below is our coverage of Day 2 of Webmaster World PubCon, Las Vegas, 2007:

1. Local and Mobile Search
2. Domain Names and Trademarks – Legal Issues
3. SEO Design and Organic Site Structure
4. Local Search Optimization
5. Effective Domaining Strategies
6. SEO and Big Search
7. Alternative Discovery and SEO – Feeds, PDF's, and Blog SEO

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