Michael Mattis announces Yahoo ads will be shorter beginning June 20th and ads with more than 70 characters will be cut off.

After guesstimates and official announcements .

"To avoid this truncation, you'll want to modify your ads now. Here's how:

1. Log into your account.
2. Click the Campaigns tab.
3. Click on a campaign containing the ad(s) you wish to modify.
4. Select the specific ad group containing the ad(s) you wish to modify.
5. Click on the Ads tab.
6. Click on the name of the ad you wish to modify.
7. Write a short description in the box indicated on the "Create Your Ad" page.
8. Click "Save Changes."

Be sure to follow Yahoo! editorial guidelines, and take advantage of features like ad testing and the insert keyword tool ." For more, visit the help center.

To add serious (or is it humorous) effect, there is an adjoining image of Napoleon.

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