From may onwards the maximum length of Yahoo! Search descriptions will be restricted to 70 characters. Yahoo! Insists that they have taken this step based on users experience. They say that shorter ad descriptions yield better results as compared to longer descriptions.

Yahoo! Search Marketing Blog informs: Starting in May, however, a short description will be required, while a long description will be optional. This means for all new or modified ads you must provide a short description. And starting in June, ad descriptions longer than 70 characters may automatically be cut off in Yahoo! Sponsored Search results. We will shorten the description at the nearest complete word to 70 characters, followed by an ellipsis (”…”). Long descriptions will continue to be shown on some of our external distribution partner web sites.

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