There are several pitfalls you may come across while using Microsoft adCenter. WebmasterWorld adCenter moderator, Receptional gives tips for 'making the most out of AdCenter and avoiding some of the common pitfalls.' He writes, " My team went for a tutorial in London last week on making AdCenter work. I thought the notes that they came back with as to what they found relevent might be of help to people - especially those that suddenly find their ads in limbo, offline or entirely ineffectual."

The post talks about the Editorial Process; Acceptance Policy; Trademarks; Improving Your Campaign Management; Demographics; Reporting; and other basic tips. You can expect following developments in 2007:

• Behavioural targeting being researched
• Adcenter Accreditation (level grading)
• Management on campaigns
• Doing a photo version of Google Earth it seems. Not sure if this will be ready next year but it ables you to search your photo and find other people’s photos of that same object (ie Tower Bridge) which can even have a 3D map of it.

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