Google today announced an agreement with XM Satellite Radio,  the leading satellite radio service in America. The agreement is meant to introduce and make available commercial advertising inventory on XM's non-music channels to Google's extensive advertising base through its dMarc media network.

 "XM is excited about the opportunity to leverage Google's extensive  advertising base to open up a new revenue stream while providing  marketers with a new way to reach consumers in an environment of compelling content and limited commercial loads," said D. Scott of  XM Satellite Radio.

Google advertisers  will now have a simple, automated way to reach XM's millions of subscribers nationwide and XM will have access to Google's large and small advertisers to offer relevant messages to their subscribers.  "This partnership with XM Satellite Radio will provide a powerful marketing and distribution tool for Google advertisers," said Ryan Steelberg, Google's head of radio operations. Here is an excerpt from the message from Googlepress-

Google will introduce and make available commercial advertising inventory on XM's non-music channels to Google's extensive advertising base through its dMarc media network.  As part of the deal, Google advertisers will now have a simple, automated way to reach XM's millions of subscribers nationwide and XM will have access to Google's large and small advertisers to offer relevant, targeted messages to their subscribers.  After months of trials, the new platform is now in full production for dMarc advertisers.  Google AdWords' customers will be able to place terrestrial and satellite radio spots when the dMarc platform is integrated into AdWords targeted for fourth quarter of this year.

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