Right Media Open, a massive event opens with the Yahoo! Founder & CEO, Jerry Yang giving a keynote speech.

The event will discuss issues like:

• Exchange Perspectives
• Bye Bye Buying as We Know It
• Direct Marketers Speak Out
• Taking Advantage of the Tail
• The Horse's Mouth: Three Primary Competitors Chat

Speakers at the event include:

• Sean Finnegan, Chief Executive Officer, OMG Digital
• Joe Zawadzki, CEO, MediaMath
• Jonathan Shapiro, CEO, MediaWhiz
• Matt Wise, President & CEO, Q Interactive
• Craig Swerdloff, VP and GM of Customer Acquisition Solutions, ReturnPath
• Ellen Siminoff, Efficient Frontier
• Patrick McCarthy, Right Media (Moderator)
• Steve Jenkins, Chief Executive Officer, CheatCodes.com
• David Zapletal, President, Business Development, CPX Interactive
• Patrick Gavin, President, Text Link Ads
• Jim Mansfield, VP of Sales & Marketing, Phonezoo Communications, Inc.

The event will be moderated by John Battelle, Federated Media.

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