Yahoo! India has lined up services to be launched in rural India. The services include weather, crop patterns, health and basic e-commerce services. According to a report at Business Standard, the targeted group comprises of new internet and mobile users.

According to Pranesh Anthapur, chief operation officer, Yahoo!India, Research & Development:

“We can’t just simply undermine the importance of rural India. In a typical rural set up, there are more sellers and more people to offer services. For the last several months, we have been debating on providing them with basic e-commerce support through the Internet, as PC penetration in rural India is expected to increase in the coming days. The same service can be offered on the mobile platform.”

Predictably, the services will include information on “availability of warehouses and the best available rates for their products in any mandis or kiosks closer to their places.” There are some governmental institutions which are also working on the same lines.

Rural India has thrown up quite a few surprises for many corporate mega plans in the past. How would Yahoo! fare is the question. 

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