Yahoo! Search Marketing will be launching Traffic Quality Center which is a place for Yahoo to discuss its quality-related initiatives with their advertisers.

The new Traffic Quality Center is essentially a place for advertisers to check out what Yahoo! is doing to help define, prevent and protect against the industry issues of click fraud. At the center, you'll have access to:

• Directions on how to submit a click investigation request
• Details on the new product enhancements that are designed to improve traffic quality
• News on traffic quality
• Tips on how to monitor your traffic
• Featured questions regarding traffic quality, with answers from Yahoo!'s team of specialists

Yahoo! engineers have been on this project for several months now. Apparently, the purpose of this initiative is to better their advertisers' network.

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