Recently, at SES San Jose David Pann, Vice President, Marketplace Design and Matching of Yahoo! Search Marketing made a crucial announcement. He said that Yahoo! advertisers will now be able to make payment for their accounts by using Paypal as an option.

Yahoo! have a plan to launch this change on August 28th. According to Yahoo!:

“Yahoo! Search Marketing advertisers will be able to pay by using PayPal. We know that many of our advertisers in the retail space, use PayPal and would find this feature an easy option. PayPal provides a secure, flexible online payment option. Advertisers can opt-in to PayPal from the Administration tab.”

This step will definitely make the relationship that Yahoo! has built with eBay & Paypal more strong. One can find, Yahoo! Search Marketing ads by PayPal merchants featuring the blue cart icon in their sponsored link ads. Yahoo Publisher Network is also doing a lot to make the relationship work. It offers Paypal direct payment as an option to share ad revenues with their publishers.

This major step of adding the PayPal transfers as a payment option, by Yahoo! will definitely benefit the webmasters and publishers.

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