Yahoo! Taiwan has upgraded its sponsored results engine to the new Yahoo! Search Marketing Panama interface. Earlier, Yahoo! Taiwan worked with the older version of paid search ads. Yahoo! has a good hold to the search market as compared to Google both in Japan and Taiwan. Yahoo! enjoys a good amount of dominance of the Taiwan Search Market Share, with some 87.30% of Taiwan users visiting Yahoo! Kimo (Yahoo Taiwan) in 2006. During this period only 42.89% of Taiwanese users used the Google platform.

However, the sponsored search in Taiwan is not the same as it happens in the United States and Korea. Hung Hsiao-ling, general manager of Yahoo! Taiwan said, “Since 2005, sponsored searches in the United States and Korea have been steadily increasing. In 2007, sponsored searches constituted 43 percent of all searches in the U.S., and 62 percent in Korea.”

But the same cannot be said with paid searches. In the smaller Taiwan market, paid searches only amounted to 36 percent in 2007 from 27 percent in 2006. With the new Yahoo! Search Marketing platform, Yahoo! Taiwan is expected to make a big impact in the search marketing

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