SEO Blog PageTraffic

Subscribe To Page Traffic Blog
Subscribe via RSS
Subscribe via Email

Yahoo! To Sell Video & Display Ads For Comcast

May 2nd, 2007 | RSS Feed



If you're new here, you may want to subscribe to our Full RSS feed to get a daily digest of news around search engine industry.

Yahoo! has acquired the rights to sell online-video and display advertisements for the Web portal of Comcast Corporation. The deal was finalized on Monday. This is significant for Yahoo! as Comcast is the largest pay-television service provider in the country.

For quite some time now, speculations were going on in the industry about who is going to work with Comcast. Now the picture is clear. Yahoo! will sell 80 % of the advertisements for the Comcast web portal. The financial details were not disclosed.

Comcast will soon start an online entertainment web site, Fancast.com. The website will have contents from News Corp. (NWS) and other leading media companies. However, this website is not a part of the present partnership. Yahoo!'s strengthening position in Internet-display advertising is confirmed by this deal. Comcast is yet to decide on a partner for its online search services pending the expiry of an agreement with Google.

Many companies like eBay Inc. (EBAY), Viacom Inc. (VIA) and major U.S. newspaper publishers have already given their consents to Yahoo! to sell ads on their web sites. Yahoo! is building partnerships which might strengthen its position in the long run.  

Comments

Leave a Reply

It sounds like SK2 has recently been updated on this blog. But not fully configured. You MUST visit Spam Karma's admin page at least once before letting it filter your comments (chaos may ensue otherwise).

Life@PageTraffic on Flickr

Lets party!Christmas Tree at PageTraffic NoidaMiddle gallery


More >>

Subscribe To Our SEO Blog


Enter your email address:

Delivered by FeedBurner



PageTraffic on Facebook
SEO Blogs - Blog Catalog Blog Directory

Back to Top

Copyright © 2006-2010 SEO Blog PageTraffic Noida, New Delhi, Chicago. All rights reserved.

RSS feeds. WordPress Theme by Candid Software.

Feedback Form