Yahoo's Search Marketing team teaches how to improve your ad copy. By offering this real-time information, this feature can help you write more effective ads, helping you improve your Quality Index score.

To use the watchamacallit:

• Log into your account.
• Click the Campaigns tab.
• Click on a campaign name.
• Click "Create New Ad" or the "edit" button for an existing ad.
• Click on any of the keywords.

A pop-up will appear showing up to six relevant ads for that keyword.

You can scroll through your keywords using the "Next Keyword" and "Previous Keyword" buttons. Using this feature can help you differentiate your ads from others’ in the same or similar niches when creating a new ad or editing an existing one. And, by the way, we have found that advertisers who use more features like this one tend to get better results. Read more at YSM Blog.

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